Breitling introduced a watch that attracted enormous attention. The Superocean Heritage ’57 Limited Edition was launched during the brand’s first-ever Summit Webcast which, because of the pandemic and lockdowns, was streamed globally. The Summit audience saw its rainbow-inspired design elements as symbols of hope and optimism, and the overwhelmingly positive feedback led Breitling to launch a second edition, this time with a blue dial, limited to 1000 pieces. Part of the proceeds from the watch are being donated to charities supporting the frontline healthcare workers in some of the most affected countries.
The Superocean Heritage ’57 Limited Edition II supports a great cause. As is often the case with Breitling, it all started with a superb watch and a compelling story. In April, Breitling introduced its first Superocean Heritage ’57 Limited Edition. The reactions were overwhelmingly positive. Released as the pandemic was spreading across the globe, the watch was unveiled during the Breitling Summit Webcast, and the international audience saw its colorful design elements as a beacon of hope and a positive reference to the rainbows that have become symbols of support for frontline healthcare professionals.
The remarkable commitment of the healthcare professionals, combined with the enthusiastic feedback for its first rainbow watch, led Breitling to create the Superocean Heritage ’57 Limited Edition II, which features a blue dial and rainbow design elements. The brand wanted to make a meaningful gesture in support of the healthcare workers and is contributing part of the proceeds from the new watch to charities in the countries hit hardest by the pandemic. These donations were made immediately upon the announcement of the new watch.
Breitling CEO Georges Kern says: “We were amazed by the popularity of the Superocean Heritage ’57 Limited Edition, which told us that we could do something for the incredible healthcare workers. They have sacrificed so much and we wanted to make it clear how much we care with this new version of our own rainbow.”