Mashreq’s NEOPAY has become the first acquirer in UAE to launch Alipay+ renovative cross-border digital payment and marketing solutions to merchants on their point of sale (POS) devices as part of a broader strategy to augment digital payment experiences.
The initial integration is live at more than 2,000 store locations – spanning shopping malls, luxury stores, supermarkets and restaurants – across the UAE to enhance the overall payment experience for international visitors.
The existing solution will be upgraded to Alipay + seamless from the backend for all merchants. NEOPAY will further roll out the Alipay+ solution at all other merchants throughout the year.
“NEOPAY, with its technological acumen powered by Mashreq, has consistently led the digital payments revolution. Our strategic partnership with Alipay+ augments this trajectory, enabling our merchants to seamlessly integrate multiple Asian wallets, streamlining the payment process,” said Vibhor Mundhada, CEO of NEOPAY.
Mundhada said the partnership cements NEOPAY’s reputation as one of the early adopters of this transformative payment solution. The synergy with Alipay+ is expected to propel the company’s growth and expand its reach in the burgeoning mobile payment ecosystem.
Alipay+, with its global reach of over 1.4 billion consumers behind more than 20 mobile wallets and banking apps including Alipay, MPay, TrueMoney, GCash, Kakao Pay and Tinaba, boost the UAE’s digital payments sector.
The alliance with Alipay+ will empower Asian tourists to opt for their favoured payment methods at NEOPAY-affiliated establishments, spanning malls, retail spaces, restaurants, and hotels.
NEOPAY’s expansive vision encompasses merchant acquiring, issuing processing, consumer payment platforms, and an array of value-added services. The company’s platform promises burgeoning SMEs a gamut of services including software as a service (SaaS) based on enterprise resource planning (ERP) combined with payment capabilities.
