WATCH: MEA Finance Leadership Series with Keba Amadou Sow, Director, EMEA Division at Intico Corp.

As part of the MEA Finance Leadership Series interview, Keba Amadou Sow, Director, EMEA Division at Intico Corp., introducing Intico, details the burgeoning importance of Customer Experience for banks and financial services providers, explaining Intico’s plans for growth in the region and how their CX solutions allow banks to measure and learn from the experiences their customers have with them.