Plurimi builds distribution capabilities with the appointment of Marcus Honig

Plurimi is pleased to announce the appointment of Marcus Honig as Head of Wholesale Distribution. This strategic hire coincides with the launch of the Plurimi World Equity (PWE) and the Plurimi World Long Short Equity (PWLSE) Funds. These cutting-edge UCITS strategies integrate artificial intelligence with discretionary management.

Marcus brings over 20 years of experience in fund distribution, having previously served as Head of Wholesale Sales at River Global Investors. In his new role, he will be responsible for broadening access to Plurimi’s funds across UK intermediaries, securing distribution on key investment platforms, and expanding the reach of Plurimi’s Discretionary Portfolio Management (DPM) offering.

Patrick Armstrong, CIO of Plurimi Group, commented:
“Marcus’s extensive experience and strong industry relationships will be instrumental in accelerating our fund distribution efforts. His expertise will support Plurimi’s growth as we continue to provide institutional-quality investment solutions to a wider audience.”

Fahad Khan, Group CEO at Plurimi, added:
“The launch of our new funds and the hiring of Marcus demonstrates our commitment to expanding our discretionary offering. These strategies have been managed for years in segregated and AMC formats and delivered very strong performance.  With Marcus’s help we expect strong growth in the new UCITS funds.”

Marcus Honig commented:
“I’m excited to join Plurimi at such a pivotal time. The firm’s commitment to innovation and excellence in investment management presents a fantastic opportunity to expand our reach and deliver high-quality solutions to investors.”

Launch of Plurimi World Equity (PWE), and Plurimi World Long Short Equity (PWLSE): Innovation Driving Performance

Alongside this key appointment, Plurimi, in partnership with Prosper, is pleased to announce the launch of the Plurimi World Equity and Plurimi World Long Short Equity Funds.

The Plurimi World Equity fund was launched in December 2024 and the Plurimi World Long Short Equity fund was launched in January 2025.  The funds have already attracted strong investor interest, raising over USD 80 million and USD 60 million in assets respectively to date.

Proven Expertise at the Heart of PWLSE Strategy

The funds are managed by Patrick Armstrong, CIO of Plurimi Group, and Eugen Fostiak, Head of AI & Machine Learning, a duo with over 20 years of collaboration in developing award-winning investment solutions. Their expertise, combined with Plurimi’s USD 9 billion in assets under management, strengthens the fund’s foundation.

Cutting-Edge Technology Driving Performance

PWE and PWLSE integrate proprietary artificial intelligence (AI) and machine learning models with discretionary portfolio management. This approach enables:

  • Elimination of behavioural and human biases from stock selection.
  • Continuous screening and analysis of 5,000 companies across 45 countries.
  • Identification of top investment opportunities while shorting companies with weaker characteristics.

Signals generated by AI inform investment decisions, but the final portfolio allocation remains discretionary, ensuring a blend of technology-driven insights and human expertise.

An Optimized Structure for Professional Investors

PWE owns focussed portfolio of 30 positions and targets returns of MSCI World Index (TR) + 3% per annum.

PWLSE fund maintains a balanced portfolio of 30 long and 30 short positions, targeting a net exposure of approximately 50%. The strategy aims to deliver 50% of the MSCI World Index (TR) + 5% per annum, with controlled volatility of 10%.

Structured as a Luxembourg UCITS funds, PWE and PWLSE offer:
✔ Daily liquidity
✔ Full transparency
✔ A robust, regulated investment framework.

A Future-Focused Investment Solution

PWE and PWLSE embody the future of asset management, combining technological innovation with human expertise. It is an ideal solution for professional investors seeking performance-driven, transparent investment opportunities in today’s evolving market landscape.