ADIB partners with Etisalat to launch new ADIB Smiles covered cards

Abu Dhabi Islamic Bank (ADIB) has partnered with Etisalat to launch four new covered cards. The ADIB Smiles cards, which include Signature, Platinum, Gold and Classic options, provide a wide range of daily deals and lifestyle rewards to customers.

The new range of cards are linked to Etisalat’s Smiles engagement platform, one of the largest lifestyle engagement programs in the UAE with more than 2.1 million customers on-boarded on the Smiles mobile app and 850+ participating brands. Smiles offers everyday savings to its members through earn and redemption of Smiles points for Etisalat, partner products and services as well as ‘Buy 1 Get 1 Free’ and other discount offers at over 3,700 outlets on entertainment, shopping, dining, travel, services and wellness experiences. Customers will receive up to 100,000 Smiles points when they sign up for the card, up to 30 points for every AED 5 spend every time they avail Smiles offers through the app, or when paying for goods and services elsewhere. The Signature and Platinum premium tiers also provide additional benefits such as airport lounge access, roadside assistance, and valet parking at a wide range of premises.

Philip King, Global Head of Retail Banking at ADIB, said: “We are always looking to expand our current partnerships to deliver greater value to our customers. Working closely with Etisalat, we have enhanced our range of ADIB Smiles covered cards to provide a more attractive offer to users of the Smiles app. ADIB has large number of customers who use the Smiles app and these co-branded cards will enable them to unlock a range of benefits. We look forward to strengthening our strategic partnership with Etisalat over coming years to further improve our customers’ experience.”

Khaled ElKhouly, Chief Consumer Officer, Etisalat, said: “We are continuously innovating and evaluating ways to bring more value to the growing number of Etisalat’s Smiles app users, which now stands at over 2 million. With the new ADIB Smiles cards, customers can rack up rewards quickly and maximise the value they receive when buying vouchers on the Smiles app across all lifestyle categories such as grocery, clothes shopping, insurance, and travel, among others. We at Etisalat are delighted to strengthen our partnership with ADIB to enable customers to benefit from spending on these co-branded covered cards.”

Shahebaz Khan, General Manager for the UAE, Visa: “Visa is delighted to partner with ADIB and Etisalat to launch this suite of Visa co-branded cards that offer rewards and experiences tailored for cardholders across different segments. We look forward to developing more innovative digital payment products with ADIB and Etisalat and enabling them to deliver the secure, frictionless and rewarding payment experiences Visa cardholders increasingly expect and deserve.”