AlRayan Bank, formerly known as Masraf Al Rayan, has embarked on a transformative journey to redefine the future of Islamic banking by unveiling a new brand identity, vision and strategy.
The rebranding, themed “Leading Forward”, signifies AlRayan Bank’s commitment to innovation, customer empowerment, and contributing to Qatar’s sustainable growth. The bank’s Chairman Sheikh Mohammed bin Hamad bin Qassim Al Thani said the rebranding is not merely a redesign of the bank’s identity; it is a declaration of a new era for AlRayan Bank.
“We are committed to delivering a banking experience that embodies innovation, resilience, and deep-rooted values. Our goal is to provide an exceptional and modern experience for our customers,” said Fahad Al Khalifa, the CEO of AlRayan Bank.
The new brand identity, designed by a renowned agency, reflects AlRayan Bank’s commitment to modernity and tradition. The refreshed logo and vibrant blue palette symbolise trust, growth and progress.
AlRayan Bank’s transformation is aligned with Qatar Vision 2030. The bank aims to integrate advanced digital tools and innovative solutions to provide seamless and personalised banking services. By embracing innovation and sustainability, AlRayan Bank is poised to lead the future of Islamic banking.
The successful rebranding is a testament to the collective efforts of the entire AlRayan Bank team. The bank’s commitment to its customers, employees, and shareholders will drive its continued success in the years to come.
