Global payments processing firm Mastercard has partnered with Emirates NBD-Egypt to advance growth in the North African country’s payments industry and enhance the digital banking experience for customers.
The deal will see Mastercard offering continued support to Emirates NBD-Egypt’s digital transformation journey. The partnership is leveraging Mastercard’s expertise and innovations to offer Emirates NBD-Egypt’s customers secure and seamless digital transactions.
“The extension of our partnership with Mastercard stands as a testament to our progressive vision and shared commitment to setting new benchmarks in the payments industry in Egypt,” said Amr El Shafei, the CEO & Managing Director of Emirates NBD-Egypt.
“This partnership empowers us to curate bespoke offers for our customers, ensuring a tailored and rewarding banking experience.”
The partnership, which is aligned with the Central Bank of Egypt’s Financial Inclusion Strategy, seeks to introduce innovative segments to the payment ecosystem, catering specifically to the needs of young individuals, travellers and tech-savvy consumers.
“We are confident that our collective endeavours will yield an experience that is not only seamless and secure but also significantly more engaging for customers in Egypt,” said Adam Jones, Country General Manager, MENA Central, Mastercard.
Mustafa Ramzi, the Head of Retail Banking and Wealth Management at Emirates NBD-Egypt said the partnership equips the bank with advanced tools to enrich customers’ banking experience, ensuring safe, secure and seamless digital transactions.
The two entities plan to contribute to Egypt’s growth narrative by introducing transformative solutions that empower individuals and businesses.