Mashreq successfully concluded its environmental clean-up initiative at Wadi Degla Protectorate, a natural reserve in Egypt. The initiative forms a vital part of Mashreq’s global Climb2Change initiative, a groundbreaking effort that has set new standards in environmental stewardship with the world’s largest mountain clean-up operation.
Spanning 14 mountains, including seven peaks and seven base camps, the initiative is designed to raise awareness and inspire action toward sustainable practices such as recycling, waste reduction, and environmental conservation.
Through Climb2Change, Mashreq demonstrates its commitment to integrating environmental, social, and governance (ESG) principles into its operations and outreach.
Wadi Degla Protectorate is a protected desert ecosystem that is home to diverse wildlife and natural resources. Despite its ecological importance, it has become increasingly vulnerable due to human impact.
Renowned adventurers Omar Samra and Manal Rostom led the initiative in Egypt as Climb2Change ambassadors. They were joined by employees of Mashreq Egypt and Mashreq Global Network (MGN) Egypt as they embarked on this transformative mission in Wadi Degla Protectorate through November 2024. During the mission, the team made significant strides in environmental conservation, successfully removing 2.182 tonnes of general waste and 120 tonnes of construction waste.
The Climb2Change mission in Wadi Degla Protectorate also created a significant social impact, benefiting 72 local entities. Mashreq employees dedicated their time to hands-on conservation efforts, contributing 228 hours to the conservation of Wadi Degla Protectorate’s unique ecosystem.
Furthermore, Mashreq facilitated educational sessions focusing on ‘leave-no-trace’ principles and environmental stewardship. Volunteers from schools, universities and community members also joined hands to be part of this mission, contributing 581 hours of their time and effort. The initiative brought together Mashreq employees and external volunteers, who contributed a total of 809 hours towards the cause.
“Completing the Wadi Degla Protectorate clean-up as part of the global Climb2Change initiative underscores Mashreq’s commitment to environmental conservation and sustainability. The mission is a vital component of our broader ESG strategy, where we not only focus on immediate impact but also foster long-term change by engaging our employees and local communities,” said Amr El Bahey, the CEO of Mashreq Egypt.
Building on the success of the Wadi Degla Protectorate clean-up, Mashreq will extend its efforts to new regions, with future expeditions targeting iconic peaks and ecosystems in Tibet (China) and beyond. The initiative serves as a call to action for businesses and organizations globally to join in the movement and contribute to the preservation of our planet.
