Emarat, also known as Emirates General Petroleum Corporation, has granted the first naming rights for its fuel stations to Al Maryah Community Bank, marking the inaugural strategic collaboration between the Dubai-based energy firm and its partners within Project Landmark.
Under the deal, Al Maryah Community Bank becomes the inaugural entity, both locally and globally, to secure the rights to name a fuel station.
“We’re proud to partner with Al Maryah Community Bank, making it the first entity to secure naming rights to one of Emarat’s fuel stations under Project Landmark. This move underscores the business community’s confidence in Emarat’s strategic approach,” said Ali Khalifa Al Shamsi, Director-General of Emarat.
Al Shamsi said the deal highlights the positive economic impact of this project and the unique opportunities it offers. The opportunities empower companies and relevant stakeholders to prioritise customers as the focal point of their business and activities, he added.
Through the Mbank mobile app, customers can execute safe, seamless, and fast payment transactions by scanning the QR code at the checkout counters using their mobile phones.
“Al Maryah Community Bank is honoured to establish the inaugural strategic partnership with Emarat under Project Landmark, becoming the first entity globally to secure naming rights for a fuel station,” said Mohammed Wassim Khayata, CEO of Al Maryah Community Bank.
“This initiative stems from innovative strategies to enhance our bank’s visibility and elevate customer experiences across fuel stations and affiliated stores.”
Emarat stations witnessed the launch of Al Maryah Community Bank’s Mbank wallet digital wallet services, which allow Emarat station customers to conduct safe and smooth contactless payment transactions after refuelling their vehicles and when purchasing goods at FreshPlus station stores by scanning the QR code at the mobile payment counters.
