du Pay, the digital financial services subsidiary of du, has announced the launch of Flexi Cash Loan, a new digital cash lending product. The new service, now live on the du Pay application, gives eligible customers access to short-term cash loans of up to AED 5,000 instantly. The service is being rolled out in phases initially to a portion of registered clients to ensure subsequently a smooth loan application and approval experience for all customers.
The launch reflects du Pay’s strategy of expansion beyond payments and remittances into everyday financial services that address the real needs of nationals and expats. Flexi Cash Loan will support customers who have limited access to traditional banking products, including youth, blue-collar and expatriate workers who often need quick access to emergency funds, but face barriers when seeking instant short-term credit.
The more customers use du Pay for their regular financial needs, the closer they come to eligibility for loans. du Pay customers can check their eligibility on the du Pay app and once approved, they can access funds within minutes. The product design is centred on transparency and ease of use. Customers are presented with clear pricing upfront through a fixed one-time fee, with no hidden charges, and repayment period.
Roberto Mancone, CEO of du Pay, said: “Flexi Cash Loan gives customers access to financial support at the moments that matter most. Designed for customers with limited credit history, such as the UAE’s expatriate workforce and young professionals with a short salary record, the solution removes the traditional barriers to accessing credit. Through the du Pay app, eligible customers can apply for and receive credit instantly with no paperwork. It is a fast, seamless and secure experience that reflects our commitment to building a more inclusive digital financial ecosystem.”
The launch reinforces du Pay’s role in advancing financial inclusion in the UAE, extending its digital wallet ecosystem with instant, paperless access to credit. By enabling eligible customers to access financing instantly in less than 30 seconds and no additional documents through the du Pay app, Flexi Cash Loan makes borrowing simpler and more convenient for customers who have traditionally faced barriers to accessing credit.
For more information, visit https://dupay.ae/en.
