EFG Holding’s aiBANK and Valu have partnered with global digital payments firm Visa to issue a new co-branded credit that is exclusive to Valu customers. The partnership seeks to provide exceptional financial solutions to Valu’s customers while enhancing the overall customer experience for users.
Eligible Valu customers are eligible to apply for the card through the Valu app starting from January 28, 2024.
“This co-branded credit card cements our efforts to create innovative financial solutions and exceptional customer experiences catering to clients’ evolving needs,” Iman Badr, Senior Director, Consumer & Business Banking of aiBANK.
“By joining forces with Valu and Visa, we aim to reach a broader customer base and enhance their lifestyles by providing them with exclusive benefits, the latest payment innovations and seamless financial experiences.”
The newly launched credit card exclusively issued by aiBANK will provide Valu’s customers with unprecedented benefits.
Firstly, customers enjoy a daily earnings boost with a 1% cashback on food and beverages as well as fuel purchases, providing a tangible reward for their everyday transactions. Flash cashback will allow users to enjoy cashback rewards at unexpected moments, adding dimension to their financial interactions.
The buy-now, pay-later (BNPL) option also empowers customers to manage purchases through flexible instalments, while the fee-free Valu dues settlement ensures a seamless payment process without any additional charges.
With the most seamless onboarding process and with zero issuance fees, customers can effortlessly apply for and start using the card. The new card will introduce a unique balance transfer program, allowing customers to transfer their balances from any other credit card. This program offers exclusive benefits in terms of process and pricing, extending over three months.
“The card will add significant value to our customers, providing them with enhanced financial flexibility and global usability, while rewarding their loyalty to Valu. With the ability to pay at any point of sale, our valued cardholders can now enjoy a wider range of purchasing options, both locally and internationally,” said Ahmed Seoudy, Product Development Senior Director of Valu.
The new card will also offer a range of extra perks, including a free issuance fee, up to 58 58-day grace period for repayments, credit shield protection, and the provision of a free supplementary card. The features offer a comprehensive solution, combining daily rewards, flexibility and additional protections to elevate the financial well-being of users.