Arab Financial Services (AFS), the premier digital payment solutions innovator in the Middle East and Africa (MEA), has announced a strategic partnership with Planet, a leading global provider of integrated payments and technology services, to establish a fully unified payment ecosystem for the hospitality sector. This alliance immediately redefines the guest experience in the Kingdom of Bahrain.
The new solution represents a significant leap forward in payments integration. Rolling out first in Bahrain, the joint offering seamlessly combines Planet’s world-class hospitality platform with AFS’s extensive regional expertise across card issuing, processing, acquiring, and POS services.
This integration delivers a dual benefit to merchants: it enables them to offer a convenient and transparent guest experience, while simultaneously reducing the cost of operations and minimizing errors in a secure manner. The differentiated offering significantly strengthens AFS’s acquiring proposition, positioning the company to capture new business and enhance the value provided to its existing customer base in the competitive hospitality market.
“This partnership is a major market differentiator for hospitality payments in the Kingdom of Bahrain,” said Samer Soliman, AFS Chief Executive Officer. “By seamlessly integrating Planet’s robust payment platform with our extensive market expertise, we are providing a unified digital platform that delivers significant commercial advantage. This solution is our commitment to merchants, designed to unlock new revenue streams and reinforce our leadership in acquiring.”
Colin Close, Chief Commercial Officer (CCO), Planet, said, “We’re privileged to be partnering with Arab Financial Services. We have a long-established presence as a leading payments provider across the Middle East and this extension of our collaboration will allow us to further expand our hospitality payments solutions across the region.”
Following its launch in Bahrain, AFS and Planet have a clear strategic roadmap to extend the joint offering to key regional markets, including Oman, the United Arab Emirates (UAE), and Egypt.
