Abu Dhabi Islamic Bank (ADIB) launched an initiative to boost personal finance education among its customers and the wider UAE.
Entitled #ADIBHereForYou, the campaign is aimed at supporting UAE residents better plan their finances for 2021, as the economy starts to recover from the global pandemic and individuals, couples and families plan for holidays, weddings, home ownership and education.
Saif Al Alkeem, Head of Wealth Management and Priority Banking at ADIB, said:
“What an incredibly difficult and challenging year it has been. And as we head into 2021, there are still many people that don’t fully understand the financial implications of big spending decisions and journeys they are about to embark on – such as taking on financing or budgeting for a wedding. Teaching UAE residents about responsible money management is central to building financial security for themselves and their families over the long-term.
“Our #ADIBHereForYou campaign launches today and is aimed at helping individuals, couples and families make more informed financial decisions about their money. As an Islamic bank, financial literacy is an issue close to our hearts and we want to ensure they have access to the best advice.”
#ADIBHereforYou will provide a hands-on, practical introduction to personal finance, covering crucial topics including earning money, spending money wisely through budgeting, saving and investing, using financing cautiously and planning for the future. The first edition of the campaign will run for six months through to the June 2021.
The #ADIBHereForYou campaign will be hosted on ADIB’s website at https://www.adib.ae/en .
